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TCX Boots Fills Sales/Race Support Position

(Calabasas Hills, CA) TCX Boots, the number one selling motorcycle boot line in Europe, and its parent company, Novation Motorbike S.p.A., formerly Oxtar S.p.A.; are pleased to announce that Jamie Foreman has been appointed to the position of United States Sales and Racer Support Manager.

“Jamie’s background and passion for sales and motorcycles make him the perfect choice for TCX Boots’ US Sales and Race Support Manager,” noted Marco Poloni, Global Sales and Marketing Director for Novation Motorbike’s TCX Boots. “We anticipate that Jamie will be able to hit the ground running and work closely with Helmet House, our U.S. Distributor, to continue to grow the TCX boot line’s position in America,” added Poloni. Helmet House continues to have a strong year of sales growth in 2008 with TCX becoming an integral part of the strong brands they distribute. TCX is the leading boot brand throughout Europe and offers boot products for virtually every motorcycling segment.

Foreman comes to Helmet House from FASST Company, where he was responsible for the creation of sales programs and market initiatives. “I’m thrilled about joining TCX Boots, who I feel make the best boots on the market,” said Foreman. Foreman will be based in Southern California near Helmet House headquarters and will work closely with Helmet House’s product, sales and marketing staff to obtain boot placement within dealerships around the U.S. as well as support TCX’s continually growing list of sponsored U.S. riders. Foreman will be responsible to develop dealer clinics and sales opportunities while focusing dealers on the unique features and benefits of the TCX line versus its competition as well as offering racer support to TCX pro and amateur riders.

Novation Motorbike S.p.A. (formerly Oxtar S.p.A.) is based in Montebelluna, Italy, in the heart of Italy’s boot manufacturing center. TCX boots are worn by some of the world’s finest motorcycle racers including AMA Motocross and Supercross star Nick Wey, current two-time AMA Formula Xtreme and former AMA Supersport champion Josh Hayes, noted AMA Supersport pro Ben Bostrom and former FIM World Superbike champion Troy Bayliss. To obtain information on TCX boots, click to www. tcxboots.com.

Helmet House, Inc. is one of the industry’s leading national motorcycle product and apparel distributors and marketers. Headquartered in Calabasas Hills, CA , Helmet House was founded in1969. Helmet House has brought 39+ years of success to the powersports industry and is the exclusive U.S. distributor of Shoei helmets and TCX boots, the manufacturer and marketer of Tour Master and Cortech motorcycle apparel and riding gear and also distributes the best selling motorcycle helmet in the United States for the past 12+ years in HJC. Powersports retailers wanting to obtain information on any of the Helmet House brands can call toll free: 1-800-421-7247 or click to www.helmethouse.com.

 

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