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Monster Energy Returns As Title Sponsor Of Canadian Nationals

Canada’s premier professional competition motocross series will fly the M-claw flag at its nine championship rounds this summer

CORONA, Calif., (May 21, 2008) – Monster Energy announced today that it will return as the title sponsor for the 2008 Monster Energy Canadian Motosport Racing Club (CMRC) Canadian National Motocross Series, aka the “Canadian MX Nationals.”

Operating since 1958, the Monster Energy Canadian MX Nationals play host to not only the premier Canadian born & bred stars of professional motocross, but also serve as a valid proving ground for up-and-coming American and international racers, as well as a formidable competition ground for familiar names looking to regain their prominence after injury or loss of a pro team ride.

“As Monster Energy pushes further out from the United States in branding its products to new markets, partnering with the Canadian MX Nationals has been a logical move for us – a solid platform to increase Monster Energy’s awareness from province to province throughout Canada,” said John Lee, Director of Sports Marketing for Monster Energy. “The Canadian MX Nationals feature many names not only familiar to motocross fans here in the States, but also globally thanks in part to Monster Energy AMA Supercross.

“We’re pleased to be back on board for our second season as the title sponsor of the Canadian MX Nationals and look forward to the opening round this weekend (May 24-25) at Ste-Julie in Quebec.”

Numerous Canadian racers in recent years - like Jean “JSR” Sebastian Roy, Marco Dube, Blair Morgan and Dusty Klatt - have captured championships in Canada and gone on to race American motocross, supercross and arenacross. Along those lines American racers such as “Mad” Mike Jones, Josh Woods, Sean Hamblin, Randy Valade, Evan Laughridge and Kyle Chisholm have either begun (Chisholm) or gone on to extend their careers (Woods) by racing in Canada and winning championships.

In fact, the defending 2007 Monster Energy Canadian MX Nationals champion, Monster Energy/Cernic’s/Kawasaki’s Paul Carpenter, used the Canadian MX Nationals to help return himself to top ten speed in the premier AMA Supercross class of Monster Energy Supercross – even winning this year’s top SX privateer award.

“Paul (Carpenter) will be racing the AMA Outdoor Nationals this summer and we wish him the best of luck,” said Mark Stallybrass, CMRC/SPI president and series promoter. “That said there’s an incredible battle brewing as for who’s going to step up and take Paul’s spot at the overall Monster Energy CMRC Canadian MX Nationals champion. The field is stacked from top to bottom with talent this summer and we’re pumped to have Monster Energy back as the title sponsor.”

The nine-round Monster Energy Canadian Nationals kicks off Sunday, May 25th in Ste. Julie, Quebec. The remainder of the schedule is as follows:

Date                            City/
Province                                     Venue

5/25                             Ste. Julie, 
Quebec                              Ste. Julie
6/1                               Courtland, 
Ontario                              Gopher Dunes
6/14                             Morden, 
Manitoba                              Shadow Valley Raceway
6/21                             Regina, 
Saskatchewan                     Regina Moto Valley
7/12                             Nanaimo, British 
Columbia              The Wastelands
7/20                             Edmonton, 
Alberta                             Castrol Raceway
8/2                               Moncton, New 
Brunswick                 Riverglade MX Park
8/10                             Ottawa, 
Ontario                                  San Del Lee
8/17                             Walton, 
Ontario                                  Walton

For more information on the Monster Energy Canadian MX Nationals and CMRC, link to their website at: www.cmrcracing.com <http://www.cmrcracing.com/  >

 

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