Monster Energy and Boost Mobile Combine On Huge FMX Tour

Motorcycle Industry-Leading Energy Drink Company Steps Up as presenting Sponsor of Ambitious 73-Stop Boost Mobile Tour

CORONA, Calif., April 21, 2008 (PRIME NEWSWIRE) -- Monster Energy announced today that is has hopped on board the nation's most ambitious freestyle motocross contest/demo tour, aligning itself as the presenting sponsor for the 2008 Boost Mobile Tour, presented by Monster Energy, which kicked off this past weekend at the Boost Mobile Night Shift Tour in Austin, Texas.

The 73-stop Boost Mobile Tour, presented by Monster Energy, will hit cities in every corner of the United States, from Hawaii to Maine -- even down to Mexico -- and showcase some of the world's best FMX athletes, along with generous samples of Monster Energy product.

"With some of the sport's premier athletes riding out of Monster
Energy's stable, guys like X Games champions Nate Adams and Kyle Loza, it was a natural for us to get on board with the 2008 Boost Mobile Tour, presented by Monster Energy," said John Lee, Director of Sports Marketing for Monster Energy. "This is, by far, the largest FMX tour of its kind in the world and will work in concert with Monster Energy's own ambitious brand marketing efforts."

In addition to the Monster Energy-backed athletes appearing at select Boost Mobile Tour, presented by Monster Energy, stops, other athletes committed to the tour include: Beau Bamburg, Jimmy "The Mullet" McNeil, Jeremy Lusk, Jeff "OX" Kargola, "Mad Mike" Jones, Chuck "Carolla" Carothers, Myles Richmond, Derek Garland, John Distler, Nixey
Danielson, Mike Mason, Dustin Miller and Billy Walls.

Appearing as a stand alone event in some cities, as well as an
enhancement to numerous NASCAR and NHRA events, the Boost Mobile Tour, presented by Monster Energy, will headline state fairs, car shows, rural raceways, casinos, rodeos, hotel and resort events -- even the upcoming 2009 Fiesta Bowl Block Party on New Year's Eve.

In addition to the high-flying dirt bikes, kids hot-wired on Monster
Energy can bang out some video games, pick up all kinds of Monster Energy swag and score some autographs from their favorite riders like Nate Adams and Kyle Loza at the Boost Mobile Tour, presented by Monster Energy.

"We are proud to be supported by Monster Energy," states 2008 Boost Mobile tour organizer and seasoned promoter, Marc Burnett. "Having Monster Energy as a new multi-year presenting sponsor is an awesome endorsement...and we look forward to having them with us on our upcoming worldwide tours and to performing at special Monster-sponsored events. We're pumped!"

Known for its innovative techniques and state-of-the art event
technology,, Inc., produces FMX contests and
demonstrations for every industry and audience, and brings the thrill of today's extreme sports to virtually any venue -- with an enormous focus on youth oriented events. Recently, the Boost Mobile Tour, presented by Monster Energy, has appeared at hundreds of major races, competitions and sporting events that include NASCAR, Daytona 500, CART/IRL, Indianapolis 500, AMA Superbike, NHRA and on network television shows such as "Late Night with David Letterman," "The Tonight Show with Jay Leno," "Steel Dreams," "M80" and various Fuel TV productions. For more information, including the Boost Mobile Tour, presented by Monster Energy, schedule, visit