Smith Optics Hires Brady Rodriguez

March 26, 2008 6:59am

Ketchum, ID (For Immediate Release)  Smith Optics is pleased to announce the hiring of Brady Rodriguez to the position of Motorsports Promotions Manager.  The twenty-six year old hails from Slidell, Louisiana and comes to the Smith team with a rich background in the action sports and motorsports industry, particularly for a man of his age.

Growing up as an aspiring motocross racer, Rodriguez competed regionally in the Southeast where he developed a passion for the sport and racing.  The relationships he forged while competing eventually drew him into the industry from Pearl River Community College where he played baseball and studied Kinesiology/Sports Medicine.

Brady cut his teeth working for No Fear, One Industries, and Tag Metals before he was hired as athlete marketing manager for EVS Sports, a position he held for four years working out of their home office in Janesville, Wisconsin.  Hearing the call to return home to Louisiana, he soon found himself chasing paper as an independent sales representative for Ogio in the Southeast, before being hired on at Smith.

“We couldn’t be more pleased to have Brady accept our offer for this position.  He comes highly recommended from not only the motorsports industry, but by our former promotions manager, Denny Stephenson.  I look forward to Brady putting his thumbprint on the program and taking us to a higher level,” said Smith motorsports general manager, Mark Phares.

Brady is also a family man as he and his wife, Krystle, recently joined the diaper changing ranks with two sixteen month old twins, a boy and a girl, named Blaze and Keeley respectively.  “I couldn’t be more grateful or excited to be able to make this career move.   The opportunity to work for such a great company with such great people and get a chance to take Smith’s respected program even further is a dream come true,” said Rodriguez. “My love of the industry and passion for the sport makes this a natural step.”

Smith would also like to take a moment to thank Denny Stephenson for his dedication, hard work and sense of humor which will be dearly missed.  Denny spent the past five years building the Smith motocross team into what it is today and has moved on to work in as an athlete agent for the sports marketing group Connexions Sports and Entertainment.  Everyone at Smith would like to wish him the best in his future endeavors.

Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, goggles and helmets.   Smith’s devotion to excellence, innovation, performance and style has made Smith the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and specialty stores. For more information, check out  Performance. Style. Smith. Solid.