Monster Energy Steps Up as Title Sponsor of the 2008 AMA Supercross Series

Corona, Calif., based company will front the highly popular American stadium-based off road motorcycle racing series which begins Jan. 5th in California

CORONA, Calif., (Dec. 19, 2007) – Monster Energy, in cooperation with Live Nation Motor Sports, Inc., announced today that Monster Energy will be the title sponsor for the upcoming 2008 Monster Energy AMA Supercross Series, beginning at Anaheim’s Angel Stadium, Jan. 5th.

“Today marks the opening of a new and exciting chapter in the history of Monster,” said Monster Energy spokesman Scott Sepkovic. “Monster has been a very loyal and generous supporter of the sport of motocross at all levels. And with the move to step up as the title sponsor of supercross, Monster’s moved to bolster its already stratospheric brand awareness within the industry and beyond.”

"Fans were used to seeing the iconic M-claw logo on top of the podium with Carmichael, Langston, Stewart and Villopoto - among others. Now it’ll be seen everywhere.”

Since the sport’s inception here in the States in 1972 (LA Coliseum), Monster Energy AMA Supercross has stood as the reigning king of all action sports. With jumps and air time that boggle the mind, along with the most fit and focused athletes in the competition motorsports world, the partnership between supercross and action sports-friendly Monster Energy is a natural.

“We view the Monster Energy AMA Supercross Series as the pinnacle of action sports competition,” said Monster Energy Sports Marketing Director John Lee. “Monster’s loyal fan base, including the ever- growing Monster Army, will for certain tap deep into the action sports community to help deliver Monster Energy AMA Supercross to an even wider demographic than its enjoyed in the past.”

Lee added that the legions of loyal Monster Energy drinkers, along with the core action sports athletes Monster backs (skate, surf, snow and BMX), will tune into the Monster Energy AMA Supercross Series and continue to add to the sport’s already solid fan base.

“The sport of supercross, though mainly based here in the States, is considered a global property in terms of its scope,” said Lee. 
“Monster Energy recognizes this and, as we work to distribute our product line to all points on the planet, we’ll no doubt enjoy the great acceptance of supercross within the action sports and motorsports communities and the additional brand awareness it will deliver for Monster Energy around the world.”

The 2008 Monster Energy AMA Supercross Series schedule:

January 5, 2008                    Anaheim, 
Calif.                       Angel Stadium

January 12, 2008                  
Phoenix                                    Chase Field

January 19, 2008                  Anaheim, 
Calif.                       Angel Stadium

January 26, 2008                  San 
Francisco,                         AT& T Park

February 2, 2008                  Anaheim, 
Calif.                       Angel Stadium

February 9, 2008                  San 
Diego                                Qualcomm Stadium

February 16, 2008                
Houston                                   Reliant Stadium

February 23, 2008                
Atlanta                                     Georgia Dome

March 1, 2008                      
Indianapolis                             RCA Dome

March 7, 2008                      Daytona, 
Fla.                           Daytona Motor Speedway

March 15, 2008                    
Minneapolis                             Metrodome

March 29, 2008                    
Toronto                                    Rogers Centre

April 5, 2008                        Irving, 
Texas                            Texas Stadium

April 12, 2008                      
Detroit                                      Ford Field

April 19, 2008                      St. 
Louis                                   Edward Jones Dome

April 26, 2008                      
Seattle                                      Qwest Field

May 3, 2008                         Las 
Vegas                                Sam Boyd Stadium


Monster Energy supports the sport. Be it BMX, skate, FMX, MotoGP, MX, road racing, supermoto, off-road, MTB, off-road, surf, snow – name it – the athletes are rockin’ Monster Energy more than anything these days. Check out all the types – Original Monster Energy, Monster Lo- Carb, Monster Assault, Monster Khaos, the new Monster/fruit juice hybrid called “M-80” and the ground-breaking Java Monster premium coffee & cream supercharged with our Monster Energy blend. Everybody involved with the Monster Energy AMA Supercross Series will be diggin’ ‘em – so will you. On the ‘Net at