It’s Monster Energy® As New Supercross Title Sponsor

AURORA, Ill., (Dec. 12, 2007) - Live Nation Motor Sports, Inc., announced today that Monster Energy (Nasdaq: HANS) has signed on as the title sponsor of AMA Supercross, an FIM World Championship, effective immediately. This exceptional move designates the 2008 title as: Monster Energy® AMA Supercross, an FIM World Championship.

Monster Beverage Company, a Corona Calif. based company that’s part of the Hansen Natural empire, has been dialed into action sports and supercross since the drink’s inception - sponsoring both individual athletes and supercross teams as well as numerous amateur motocross racers, teams and programs. The agreement to become the title sponsor of supercross marks Monster Energy’s® initial venture into a title sponsorship of a major pro motorcycle racing championship.

“We are absolutely thrilled to announce Monster Energy® as the title sponsor of supercross,” said Charlie Mancuso, president of Live Nation Motor Sports, Inc. “It was challenging to find a title sponsor partner that is the right fit for supercross. As a company and brand Monster Energy has proven street credibility within supercross and throughout the action sports industry, while Monster Beverage Company is a cutting edge company that’s on the rise. Live Nation Motor Sports is certain Monster Energy® will help elevate supercross to the next level given Monster Energy’s® keen marketing sense, recognizable brand strength and powerful distribution system.  Monster Energy® is a perfect fit for supercross.”

Added Monster Energy® President Mark Hall: “The association between Monster Energy® and winning AMA Supercross and motocross riders and teams has been in place for some time. Names like Carmichael, Langston and McGrath, along with Monster Energy®-backed teams featuring Stewart, Ferry and Villopoto all run the iconic M-claw logo. So the move to title sponsor of the entire Monster Energy® AMA Supercross is a natural progression for us and one that will continue to increase global brand awareness for Monster Energy®.”

Live Nation Motor Sports, Inc. together with the American Motorcyclist Association (AMA) and the Federation Internationale de Motocyclisme (FIM) also announced today the consolidation of the AMA Supercross Series and the FIM World Supercross GP into one unified championship. The 2008 Monster Energy AMA Supercross, an FIM World Championship, will for the first time ever, crown one overall supercross champion. 

"We appreciate the AMA and FIM working with us to merge the two series into one,” added Mancuso. "We have only scheduled one international race for 2008, in Toronto, Canada on March 29th. The plan is to add a second international race to the schedule in future years. Building the Monster Energy® AMA Supercross, an FIM World Championship, into a strategic worldwide sports and entertainment brand will continue to be the focus of the AMA, the FIM, Monster Energy® and Live Nation."    

The 2008 Monster Energy® AMA Supercross, an FIM World Championship, schedule:

January 5, 2008                     Anaheim, Calif.                           Angel Stadium

January 12, 2008                   Phoenix, Arizona                        Chase Field

January 19, 2008                   Anaheim, Calif.                           Angel Stadium

January 26, 2008                   San Francisco, Calif.                  AT& T Park

February 2, 2008                    Anaheim, Calif.                           Angel Stadium

February 9, 2008                    San Diego, Calif.                        Qualcomm Stadium

February 16, 2008                  Houston, Texas                          Reliant Stadium

February 23, 2008                  Atlanta, Georgia                          Georgia Dome

March 1, 2008                         Indianapolis, Indiana                   RCA Dome

March 7, 2008                         Daytona, Fla.                              Daytona Motor Speedway*

March 15, 2008                       Minneapolis, Minn.                    Metrodome

March 29, 2008                       Toronto, Canada                        Rogers Centre

April 5, 2008                            Irving, Texas                               Texas Stadium

April 12, 2008                          Detroit, Michigan                         Ford Field

April 19, 2008                          St. Louis, Missouri                       Edward Jones Dome

April 26, 2008                          Seattle, Washington                   Qwest Field

May 3, 2008                             Las Vegas., Nevada                   Sam Boyd Stadium


*The Daytona race is not produced or promoted by Live Nation Motor Sports, Inc.

For more information about Monster Energy® AMA Supercross, an FIM World Championship, please log on to For media requests, please contact Denny Hartwig at 630-566-6305 or e-mail at

About Monster Energy®
Monster Energy® supports the sport. Be it supercross, off-road, MX, enduro, road racing, supermoto, FMX, skate, MTB, surf, snow, BMX – name it – the athletes are rockin’ Monster Energy® more than ever these days. Check out – Original Monster Energy®, Monster Energy® Lo-Carb, Monster Energy® Assault™, Monster Energy® Khaos™, the new Monster Energy®/fruit juice hybrid called “M-80™” and the ground-breaking Java Monster™ premium coffee and energy. Online at

In addition to Monster Energy®, other products marketed by Hansen Natural Corporation are Hansen's® Natural Sodas, Signature Sodas, fruit juice Smoothies, Energy drinks, Energade® energy sports drinks, E20 Energy Water®, multi-vitamin juice drinks in aseptic packaging, Junior Juice® juice, iced teas, apple juice and juice blends, Blue Sky® brand beverages, Lost® Energy™ brand energy drinks, Joker Mad Energy™, Unbound® Energy, Rumba™ brand energy juice, and Fizzit™ brand powdered drink mixes. For more information visit

About Live Nation
Live Nation is the future of the music business.  With the most live concerts, music venues and festivals in the world and the most comprehensive concert search engine on the web, Live Nation is revolutionizing the music industry: onstage and online.  Headquartered in Los Angeles, California, Live Nation is listed on the New York Stock Exchange, trading under the symbol "LYV."   Additional information about the company can be found at under the “About Us” section.