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Dunlop’s “Big Knobby” Dominates AMA Mini Olympics

Gainesville, Fla.—What’s 20 feet high, 60 feet wide, and symbolizes 20 years of commitment to the AMA Winter National Olympics?

The answer is “Big Knobby”, a giant Dunlop motocross tire replica erected behind the starting gate at this year’s Mini Olympics at Gatorback Cycle Park in Gainesville, Fla. The idea was the brainchild of Wyn Kern of Unlimited Sports MX and Dunlop Vice President Mike Buckley.

“Wyn approached us with the idea to create something stunning for the Mini-Os,” said Buckley. “We wanted to erect a permanent structure similar to the Dunlop Lemans bridge tire replica made famous in so many photographs of the Bercy Supercross in Paris. We decided to construct this huge motocross tire just behind the Mini O’s starting gate because it symbolizes the successful launching point for so many young motocrossers and it represents Dunlop’s longstanding commitment to stand behind the incredible kids who represent the future of this sport.”

“Unlimited Sports MX has enjoyed a longstanding relationship with Dunlop,” added Kern. “We recently renewed our commitment to each other and Big Knobby was something I thought would give Dunlop great exposure.”

Dunlop has a proud history of supporting amateur motocross in America. Not only has Dunlop been the official tire of the Mini Olympics for over 20 years, the company is the sponsor of the "Dunlop Silver Tire Award", which is awarded to the rider who amasses the most points at the event. For the first time this year, Dunlop is also sponsoring an electronic bulletin board at the track for motocross competitors, their families and support personnel. “The site is updated daily with qualifier line-ups, results and transfers, race order and results for both Motocross and Supercross,” said Buckley.

Riders with the “right stuff” at the Mini Os are being scouted by Dunlop for the 2008 Team Dunlop squad. Started earlier this year, the company’s popular amateur motocross program features up-and-coming 85cc-and-under minibike stars. Team Dunlop provides tire support and preferred service at select amateur races and Dunlop promotes and advertises Team Dunlop in national media and on the Dunlop website. Dunlop also contributes to an educational savings fund for Team Dunlop riders to underscore the importance of staying focused on schoolwork. Seventeen youngsters made the Team Dunlop squad in 2007. Selections for 2008 will be based upon 2007 amateur national results, results from Loretta Lynn’s and the 2007 final amateur power rankings. Factored into that will be rider attitude, professionalism and regional impact.

About Dunlop Tires
Dunlop Tires is the largest supplier of original equipment and replacement motorcycle tires in the U.S. and the only manufacturer of motorcycle tires in North America. With North American operations headquartered in Buffalo, NY, Dunlop has been making and selling high-quality tires in the U.S. since 1923. For more information, visit www.dunlopmotorcycle.com.

 

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