AST Dew Tour’s ‘Wendy’s Invitational’ in Portland, Ore.
NEW YORK – November 5, 2007 – The AST Dew Tour, the world’s premier season-long action sports tour, today announced that Wendy’s has signed a multi-year deal as the new event title sponsor for the third stop of the AST Dew Tour, the Wendy’s Invitational, in Portland, Oregon.
As title sponsor Wendy’s will receive tour-wide exclusivity in the restaurant category. Wendy’s also will receive fully integrated marketing benefits, including television ads on NBC and USA Network, online and on-site exposure as well as inclusion in the Tour’s multi-million dollar marketing campaign.
“Wendy’s is a great fit for the AST Dew Tour,” said Wade Martin, President of the AST. “Wendy’s builds upon what we feel is a best in class group of partners; we look forward to working with them to meet their marketing objectives and to continue to build the AST.”
“We’re delighted to be bringing action sports to Portland, and to have the opportunity to build our association with such a thrilling, engaging sport,” said Robyn Simburger, Wendy’s Vice President, media strategy and activation. “It’s a perfect fit with our younger target audience.”
Currently in its third year, the AST Dew Tour is the most watched and attended action sports property in the world. Attendance for the 2007 AST Dew Tour totaled nearly 300,000 and an average of 38 million viewers tuned in via NBC and USA each year. The top athletes in the world take part in the Tour, all competing for the highly coveted Dew Cup which will be awarded in Orlando at season’s end to champions in each of the six disciplines. The 2007 Dew Cup winners include Ryan Sheckler (Skateboard Park), Shaun White (Skateboard Vert), Nate Adams (Freestyle Motocross), Jamie Bestwick (BMX Vert), Ryan Nyquist (BMX Dirt) and Daniel Dhers (BMX Park)