Motocross is an extreme sport run on closed-course, natural-terrain dirt tracks. Grabbing the holeshot and maneuvering through the ruts, berms, whoops, doubles, 90-foot jumps and 180-degree tight turns demands lightning-fast reflexes, physical conditioning, practice, concentration and speed. Forty racers compete in two 20-minute motos – mixing flying dirt and rocks with intimidation, adrenaline and horsepower. The outdoor motocross season runs from April to September, while the indoor supercross season runs from January through April. The sport continues to grow in popularity particularly with Gen X and Gen Y action-sport athletes in the United States, Europe and Japan.
The design team let Waraniak loose to design his “splatter” theme. The bold O21orange and battleship gray vinyl wrap is provided by Image Quest Graphics of Wixom, Mich. The Dakota/KTM 450 SX-F graphics integrate the podium performance of Dodge, Mopar and KTM Motorsports with Waraniak’s sponsors and the motocross industry’s leading icons and lifestyle companies:
-KTM North America of Amherst, Ohio
-Troy Lee Designs of Corona, Calif.
-FMF Racing of Rancho Dominguez, Calif.
-Alpinestars of Torrance, Calif.
-Spy Optics of Carlsbad, Calif.
-EVS Sports of Janesville, Wis.
-Cycra of Hebron, Ohio
-VP Racing Fuels of Wildomar, Calif.
-Maxima Racing Oils of Santee, Calif.
-Lake Cycle of Grand Haven, Mich.
-JP Speed of Holly, Mich.
-KTM Hard Equipment of Amherst, Ohio
-Michelin of Greenville, S.C.
-Powersport Grafx of North Wilkesboro, N.C.
-Xlox Systems of Calgary, Alberta
-SuperSports of Waterford, Mich.
Skyjacker of Suspensions, West Monroe, La.
Iniziale Designs of Roseville, Mich.
KICKER® Audio of Stillwater, Okla.
Jones Soda of Seattle, Wash.
Air is fed to the 4.7-liter Magnum® V-8 engine through the custom hood with one-off intake scoops fabricated by the Chrysler plastic shop.
The Specialty Equipment Market Association (SEMA) Show, the annual showcase of technology, trends and products for the $36.7 billion automotive parts and accessories industry, will be held Oct. 30 – Nov. 2, 2007 at the Las Vegas Convention Center. The premier automotive specialty products trade event in the world, SEMA draws the industry’s brightest minds and hottest products to the Las Vegas Convention Center and attracts more than 100,000 industry leaders from over 100 countries in the automotive, truck and SUV markets. Open to domestic and international industry professionals and media, the 2007 SEMA Show will feature more than 2,000 exhibitors. More than 100,000 are expected to attend this year. SEMA was founded in 1963. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles.
70 Years of Mopar
When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.
Originally used in the 1920s, Mopar (a simple contraction of the words MOtor and PARts) was trademarked for a line of antifreeze products in 1937. It was also widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960s – the muscle car era. The Chrysler Corporation built race-ready Dodge and Plymouth “package cars” equipped with special high-performance parts. Mopar carried a line of “Special Parts” for super stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.
Today, Chrysler’s Global Service and Parts division is responsible for the manufacturing and distribution of nearly 250,000 authentic Mopar replacement parts, components and accessories for Chrysler, Jeep and Dodge vehicles sold around the world. To assure quality, reliability and durability, all Mopar parts and accessories are designed in strict adherence to Chrysler engineering standards.