Yamaha Factory Racing Signs NXTagency as Sponsorship Sales Agency of Record

October 12, 2007 9:50am

NXTagency to target non-endemic properties for integrated partnership opportunities

Vista, CA (October, 2007) –NXTagency, a motocross-focused marketing firm, is proud to announce that Yamaha Motor Corporation., USA has retained their services to assist in seeking and developing non-endemic sponsorship opportunities on behalf of Yamaha Factory Racing.

NXTagency will utilize its years of knowledge and resources from within multiple facets of motorsports, youth culture and lifestyle genres to assist YMUS in seeking out and developing integrated partnership opportunities with corporate entities.

“We are excited to be collaborating with Yamaha to locate the right partner and creating a mutually beneficial marketing relationship”, said NXTagency’s Todd Ballard. “As a marketing channel, Yamaha Factory Racing provides access to not only the popular and fast-growing Motocross/ Supercross markets, but sponsorship opportunities across all of their racing disciplines which include Road Racing, Supermoto, ATV and Snowmobile racing.”

About NXTagency
NXTagency is a boutique marketing agency with over 15 years of experience marketing to both core and mainstream demographics within Motorsports. NXTagency focuses efforts now by working premier teams and brands within the Motocross market. NXTagency’s current and past clients, including sponsorship acquisition, licensing, event activation, public relations, street marketing and management include X Games, NHRA, Rockford Fosgate, DaimlerChrysler, Kawasaki Motors Corporation, AMA Pro Racing, Turtle Wax, SponsorHouse.com, Troy Lee Designs, Xtreme Team Green and Ford Motor Company.

About Yamaha Motor Corporation, USA
In the 50 plus years since Yamaha Motor Company, Ltd. was founded in 1955, they have grown into a global industry leader and innovator of high quality products for land, water, and snow- the most diversified line of hard-working and hard-playing motorsports products in America.

Yamaha Motor Corporation, USA’s vision is “To be the leader in creating a lifetime of exciting and memorable experiences.” So it is with singular focus that they pursue not just the sale of a particular product at a particular time, but rather they desire to build long-term relationships that provide excitement and a quality experience.

For more information regarding sponsorship opportunities with Factory Yamaha Racing, please contact:

Todd Ballard
(760) 828-3822