AMSOIL Proud Title Sponsor of Sandbox Arena

October 1, 2007 11:06am

Synthetic oil manufacturer inks five-year deal

Superior, Wis. ~ AMSOIL, “The First in Synthetics”, and the Sandbox Arena have come to agreement on a five-year deal that gives the Superior, Wis. company the naming rights to the indoor motocross venue in New Richmond, Wis.

The AMSOIL Sandbox Arena houses two challenging tracks inside the 116,800 sq. ft. building.  The smaller of the two tracks is designed for kids on small motorcycles and quads (65cc or smaller) and for people of all ages that are just learning to ride.  The large track has been designed to challenge riders of all ages and skill levels and was professionally designed by Schaefer Tracks. 

The venue will also house a large, heated pit area with room for up to 300 motorcycles and quads. AMSOIL will also have product for sale in the sizeable lobby that will also house concessions, riding gear and parts.

"Being a Wisconsin company, AMSOIL is extremely excited to be working with a wonderful project such as the AMSOIL Sandbox Arena" says Jeremy Meyer, AMSOIL Race Program Manager.  "This brings our commitment to motocross and ATV racing to the forefront and helps us tie into the growing bike racing community here in the Midwest.  The track is unbelievable and we invite every rider, from the pros to the beginners, to come and check it out.”

The AMSOIL Sandbox Arena opened its doors to the public on October 1, 2007. A media/industry day will take place on Thursday, October 4 and Friday, October 5.  For more directions and information on the AMSOIL Sandbox Arena, go to

AMSOIL has been the recognized leader in synthetic lubricants since 1972. AMSOIL is the exclusive Official Oil of the AMA Outdoor Nationals, the World PowerSports Snocross and ATV tours, the New England Regional Championship and is proud presenting sponsor of the Loretta Lynn’s Amateur Nationals.  AMSOIL is also a long-time sponsor of motocross riders such as Kevin Windham, Josh Grant, Trey Canard, Mike LaRocco, Babbitt’s Racing, Junior Jackson Racing and hundreds of motocross riders around the world. For more information on AMSOIL INC. and Team AMSOIL racing, go to