CORONA, Calif., (May 14, 2007) – Monster Energy, known throughout the action sports community for its involvement with all forms of adrenaline pumping sports at all levels, is bringing together an entire MX starting gate of some of the world’s foremost action sport athletes who all share a common passion – the sport of motocross.
photo: Carl Stone
This year Monster Energy, along with several other motocross industry (Dunlop, Throttle Jockey & Spy) and action sports industry sponsors (Sessions & Graphics Lab), in cooperation with the Dirt Diggers North Motorcycle Club, will host the sixth annual Monster Energy MX Crossover Series @ Hangtown, featuring the Java Monster Media Throw Down!
“NorCal and the Truckee/Tahoe area is a hotbed for action sports talent, particularly pro snowboarders and skiers, and quite a few of these guys also own dirt bikes,” said John Lee, Action Sports Marketing Director for Monster Beverage Company. “So with the help of the Dirt Diggers we’re putting on a special race on Friday for these guys, along with other core action sports athletes from all over the west coast that ride motocross. Should be a real good time for both the athletes and fans in attendance.”
Heading up the list of “crossover” racers will be Truckee’s own Aaron “AV” Vincent. A former member of the legendary H-Street skateboard team, AV made the transition to pro snowboarding back in the day and at one time had a hot-selling signature Sims pro model snowboard. Also lining up in the full gate will be a wide array of talent from the action sports community including last year’s Hangtown crossover podium of snowboarder Ian Price (1st), BMXer Aaron Cooke (2nd) and skier Gunnar Newquist (3rd).
“We always enjoy having these guys out to help kick off the opening round of the AMA Toyota Motocross Championship,” said John Konkle of the Dirt Diggers. “The Monster Energy MX Crossover Series athletes do a great job as ambassadors to the sport of motocross, always portraying our sport in a positive light wherever they may be - on a mountain, BMX track, surf line up, skateboard halfpipe – you name it. Hangtown and the Dirt Diggers look forward to showcasing these high-level athletes on our track next Friday.”
The list of invited athletes for the May 18th Monster Energy MX Crossover Series opener at Hangtown include:
Athlete Sport 1.) Salman Agah Skateboarder 2.) Aaron “AV” Vincent Snowboarder 3.) Trace Schroeder Tele Skier 4.) Aaron Cooke BMX 5.) Gunnar Newquist Skier 6.) Matt Goodwill Snowboarder 7.) Paul Thacker Snowmobiler 8.) Jon Dadak Skier 9.) Jay Grube Kayaker 10.) Dwayne Taylor BMX 11.) Erroll Kerr Skier 12.) K.C. Deane Skier 13.) Ryan McDonald Snowboarder 14.) Cooper Hall Skier 15.) Noah Salasnek Snowboarder 16.) Mike Tichy Skier 17.) Jim Moran Snowboarder 18.) Igor Reoutt Wakeboarder 19.) Stanley Hayer Skier 20.) Chris Roach Snowboarder 21.) Monty Roach Snowboarder 22.) Brian Noe Surfer 23.) Keith Hutchins Snowmobiler 22.) Jim Rippey Snowboarder 25.) Ryan Capes FMX 26.) Trevor Riccoli Skier 27.) Buster Akrey Musician 28.) Steve Caballero Skateboarder 29.) Jordan Burns Musician 30.) Joey Garcia BMX 31.) Daron Rahlves Skier 32.) Jimmy Garcia BMX 33.) Sam Hill MTB 34.) Ian Price Snowboarder 35.) Chad Shetler Skateboarder 36.) Wade Speyer Skateboarder
In addition to the action sports athletes that will be racing Friday (May 18) at Hangtown, Monster Energy is also promoting it’s new supercharged premium coffee & cream through the inaugural Java Monster Media Throw Down, featuring many of your favorite editorial staff member from the industry’s top magazines and web sites. The Monster Energy VIP rig located in the pro pits will also host and autograph session with all the participating athletes signing special editions 2007 Monster Energy MX Crossover Series posters – free of charge!
Monster Energy supports the sport. Be it MX, supermoto, off-road, FMX, skate, MTB, off-road, surf, snow, BMX – name it – the athletes are rockin’ Monster Energy more than anything these days. Check out all the types – Original Monster Energy, Monster Lo-Carb, Monster Assault, Monster Khaos, the new Monster/fruit juice hybrid called “M-80” and the ground-breaking Java Monster premium coffee & cream supercharged with our Monster Energy blend. All the guys racing the 2007 Monster Energy MX Crossover Series featuring the Java Monster Media Throw Down are diggin’ ‘em – so will you. On the ‘Net at www.monsterenergy.com.