Malcolm Smith joins Dunlop Legends benefiting the Clayton Memorial Foundation
Buffalo, N.Y.—Dunlop Motorcycle Tires is pleased to announce the addition of Malcolm Smith to its Dunlop Legends poster collection. Smith, long revered as one of the world’s best off-road riders, captured 10 Baja victories and collected eight ISDT gold medals during his storied career.
The Malcolm Smith Dunlop Legends poster debuted at the Dealernews International Powersports Dealer Expo in Indianapolis, February 17. He joins David Bailey, Yvon Duhamel, Broc Glover, Bob Hannah, Kent Howerton, Rick Johnson, Wayne Rainey, Kenny Roberts, Bubba Shobert and Jeff Ward in the historic Dunlop Legends black-and-white poster series.
“I’m honored to be a part of the Legends program,” said the legendary Smith. “I’ve used Dunlop for so many years, and it’s really an honor to be included among so many great riders featured in Dunlop’s Legends campaign.”
Originally created as an advertising campaign tribute to racing champions supported by Dunlop in their careers, the ads drew rave reviews from enthusiasts and are now available as posters for individual purchase. Printed on heavy 19 x 26 inch art paper, each photograph captures the singular individuality of these legendary riders—from the gritty determination of David Bailey grabbing the hole shot at the Gainesville, Florida National in 1984, to the steely eyes of Broc Glover at the 1978 Atlanta 125 National on his way to winning six national championships, to an exuberant Rick Johnson, clenching a tiny American flag between his teeth as he savors Team USA’s victory at the Motocross des Nations races at Unadilla, New York in 1987.
Posters sell for $29.95 each ($24.95 each for multiple posters), and proceeds benefit injured riders through the Clayton Memorial Foundation. To date, more than $44,000 has been raised for the foundation through poster sales. “We welcome Malcolm Smith to the Legends collection,” said Dunlop Vice President Mike Buckley. “We are so thankful that motorcycle enthusiasts have embraced these one-of-a-kind posters and very pleased we were able to contribute significant proceeds to the Clayton Memorial Foundation.”
Sharon Clayton, co-founder of the Clayton Memorial Foundation, had this to say: “The Clayton Memorial Foundation is both pleased and gratified that Malcolm Smith has lent his name, image, and great prestige to the Dunlop Legends Poster Program. We are confident that the addition of the Malcolm Smith poster will add new success to this already successful and generous program that has helped so much in the Clayton Memorial Foundation’s efforts to help injured motorcycle racers.”