Berik Named Official Apparel of AMA RacingFriday, January 19, 2007 | 1:59 PM
New staff apparel was debuted at round one of the Amp’d Mobile AMA Supercross Series earlier this month.
AMA Racing Assistant Manager of Commercial Development Gus Niewenhous said Berik’s quality and experience in the world of motorsports were contributing factors in the decision to partner with the unique brand known for its distinctive “eyes” logo.
"We're excited about our new relationship with Berik,” said Niewenhous. “Berik has proven that they can successfully outfit some of the world’s top Superbike and MotoGP teams, and we’re pleased to help them establish a strong brand identity in the United States. The quality of their apparel is of the highest level and we look forward to a long association with them."
"At MADIF Industries, we are very proud of our new involvement with AMA Racing,” commented Mauricio Giersztein President, MADIF Industries. “As a company, we focus on showcasing our company's heritage in racing with every brand we offer. AMA championship racing properties are some of the most respected in the world and we are proud to have Berik Clothing be connected to the AMA. We are confident that our involvement with AMA Racing will increase the image and exposure of our brand to our new American customers during this multiyear relationship".