WLTR Targets Female Action Sports Enthusiasts Twenty-One and Up
 
LAGUNA BEACH, CA (November 2, 2006) — Girls Learn To Ride™ (GLTR), the original series of action sports instructional clinics for females, is pleased to announce two significant developments. First is the introduction of Women Learn To Ride (WLTR), created for adult female action sports participants and enthusiasts. In conjunction, GLTR will launch a new online magazine dedicated to girls’ sports news, events, clinics, camps, lifestyle coverage and more. Sports included in the GLTR and WLTR scope are surfing, snowboarding, skateboarding, motocross, wakeboarding, BMX and mountain biking.
 
Starting this fall, WLTR will focus on women twenty-one and older by providing them not only with the traditional sports-based GLTR features, but with experiences designed for a more grown-up audience. The site will inform women about retreats, camps and clinics that include sports instruction, yoga, fitness tips, spa treatment options, and destination travel opportunities. WLTR online will be a meeting place for like-minded female athletes to chat, rally new enthusiasts and find travel and event partners in their area. In addition, gear reviews, health and fitness information, and profiles on inspiring women will be covered. However, the overall focus will remain the same—encouraging women to participate in new sports and/or expand their existing skills, but cater to those whom have more “mature” tastes and requirements. 
 
GLTR’s online magazine format will introduce a new comprehensive events listings page. The events listings page will be more extensive, now showcasing female-specific events from the biggest action sports companies such as Roxy, etnies Girl, Billabong, Vans, and Liquid Force. The site will continue to showcase clinics, camps, athlete features, up-to-the-minute competition updates, video premieres, special events and information. In addition, GLTR and WLTR participants have a new added-value opportunity through a new partnership with Sponsorhouse.com. Members can learn about gaining industry sponsorships and join the larger action sports community through the GLTR profile page at Sponsorhouse. As the “place for athletes,” Sponsorhouse will create yet another dimension for interaction and exploration for active women.
 
Mark Sperling, founder of GLTR says, “Over the past eight years we’ve seen phenomenal growth of female participation in all action sports segments throughout all age groups. Since the beginning we’ve had the intent of being the primary resource of information for females in our industry. With the absence of a female-focused action sports print publication, GLTR online will be that voice. We have already created a community of tens of thousands of girls and women—they are hungry for this content and we’re thrilled to be their source.”
 
The female action sports market is still far from being fully tapped. Through research done by GLTR, 86% of the women surveyed currently participated in multiple sports, and 80% said they wanted to learn a new sport. This growing and active demographic has great spending power. By creating an environment in which novice participants are embraced, GLTR and now WLTR are vital platforms for continued exponential growth in women’s action sports.
 
WLTR and the new websites will launch this fall. Please visit www.girlslearntoride.com and www.wltr.com or www.womenlearntoride.com for updates and more info.