AMA Pro Racing Launches -- Free WAP Phone Site

PICKERINGTON, Ohio (October 13, 2006) -- Race fans can now enjoy the excitement of AMA Pro Racing via any web-enabled cell phone. The AMA portal at will provide race results, season schedules and race news, FREE to any web-enabled cell phone (subject to wireless carrier internet charges).

“Web-enabled cell phones are obviously a growing media channel,” said AMA Pro Racing Vice-President of Commercial Development, John C. Farris, Jr. “As a free content site, will be a convenient way for fans to find race news and event information while they’re on the go, or even in the stands at a race. We’re launching in time for the Oct. 14 AMA Ford Quality Checked Flat Track Championship season finale in Columbus, Ohio and the Oct. 14-15 Nashville round of the AMA Supermoto Championship presented by Parts Unlimited. will also cover the AMA Superbike Championship presented by Parts Unlimited and AMA Toyota Motocross Championship presented by FMF.”

The launch of comes on the heels of the AMA Pro Mobile storefronts available on each series site. From there, fans can purchase downloadable race images and subscribe to text message (SMS) alerts that will revolutionize the way fans stay in touch with AMA racing and results. Like the AMA Pro Mobile storefronts, is powered by Digital Orchid, which represents over 65 major sports, entertainment, gaming, and media brands around the world including AMA Pro Racing, NASCAR, and ESPN.