New Marketing Department Structure And Roles Introduced At Troy Lee Designs

Recent changes have been made within the Marketing Department at Troy Lee Designs to improve our athlete support, media relations, and special event productions.  Effective immediately Sean Beaucar will be handling Motorsports Marketing, and Mike Redding will be handling Action Sports Marketing. Sheri Ridenour will continue managing the marketing division and remains the primary contact for print media, catalog, and advertising.  Lotus Campbell is transitioning into a full time sales position and will continue to support the marketing team as needed. 

As Motorsports Brand Manager Sean brings 3 years of experience within the company to his position.  He will be developing our elite athlete team, working with the various segments of Motorsports, as well as conceptualizing, and executing special events to further promote the brand. 

Mike, an 8-year company veteran brings a wealth of knowledge and industry experience to his new position.  Mike’s main focus will be managing our professional Action Sports teams in Mountain Bike, BMX, Ski and Snowboard while working closely with the Action Sports media. 

The new team structure has sparked fresh ideas, and will further improve the level of support we provide our athletes and dealers as we continue to grow and develop as a company.     

Contact Information:    951.371.5219
Sheri Ridenour  Marketing Manager (ext 232)
Sean Beaucar    Motorsports Brand Manager (ext 256)
Mike Redding    Action Sports Brand Manager (ext 258)
Lotus Campbell  Sales Territory Manager (ext 230)