Nike Signs on as Associate Sponsor of L&M Racing

Carlsbad, California – August 28, 2006 – The world’s largest sporting goods and apparel manufacturer announced their commitment to L&M Racing’s supercross team today for the 2007 season.  

It should come as no surprise that Nike, a brand synonymous with elite athletes and competitive winning, has agreed to sponsor L&M Racing’s supercross team. L&M Racing is the sport’s premier supercross team, fielding two of the top names in the sport; Chad Reed and Nathan Ramsey, both past AMA Supercross Champions.  This supercross endeavor marks a first for Nike.  

photo: Simon Cudby

“I’m absolutely ecstatic to have Nike involved with our team” remarked L&M’s team manager Larry Brooks. “No matter what sport you look at Nike is always at the technological forefront giving its athletes the competitive advantage needed to win. I’m really looking forward to working with them over the next couple of seasons” added Brooks. 

“The Nike 6.0 team respects the dedication, commitment and athleticism needed to compete at the highest levels in supercross. We look forward to providing support to Chad, Nathan and the entire L&.M racing team” responded Dan Burris the Nike Action Sports GM.  Look for L&M Racing to make their debut at the start of the 2007 supercross season.