AURORA, ILLINOIS. (August 31, 2006) – Leading live event and venue management company, Live Nation (NYSE: LYV), announced today that it has begun placing archival video content generated by the company’s motor sports division on the Google Video website. Live Nation’s motorsports events include supercross, Monster Jam®, Nitro Jam drag racing series, arenacross and freestyle motocross.
Through Google Video, Live Nation has made motorsports archival footage instantly available to a worldwide audience, on a non-exclusive basis, giving fans access to archival video clips of specialized motorsports footage on a free and pay-per-view basis.
This new method of distribution complements the existing media platforms that provide access to Live Nation motorsports properties, including webcast, television and radio.
“This content is the perfect offering for the motorsports aficionado,” said Charlie Mancuso, President of Live Nation Motorsports. “Google Video is a great vehicle for diehard motorsports fans to gain access to clips of some of the best events we’ve produced over the years.”
“Our Motorsports division produces some of the most exciting, high octane events in the U.S.,” said Live Nation Studios President Michael Abrams. “As the world’s largest live entertainment company, we are excited to be working with Google Video to bring Live Nation Studios’ motorsports content to a tremendous broadband audience worldwide.”
Highlights from a variety of events can be found online now at http://video.google.com by searching “LiveNation”. The clips will include highlights from Monster Jam, supercross, arenacross, Nitro Jam drag racing and freestyle motocross.