Toyota Trucks Signs on as Title Sponsor of the Trifecta at 2006 U.S. Open

AURORA, Ill. (July 24, 2006) – The U.S. Open announced today that Toyota Trucks will be the title sponsor of the recently announced Trifecta at the 2006 U.S. Open inside Las Vegas’ MGM Grand Garden Arena October 13-14.
 
Built into this year's U.S. Open format will be the three part Toyota Trucks Trifecta bonus program that will pay additional money to the fastest qualifier for each night's event, a bonus to each night's holeshot winner and a bonus for any rider that can complete the Toyota Trucks Trifecta challenge by being the fastest qualifier, getting the holeshot and winning the main event. Any rider that hits the Toyota Trucks Trifecta will earn a $50,000 bonus each night in addition to the regular event purse and any rider that can "Double Down" and hit the Toyota Trucks Trifecta both nights will walk away with $250,000 for the weekend.
 
As another benefit of the Toyota Trucks Trifecta, one mechanic will be awarded a brand new 2007 Toyota Tundra. Toyota Trucks will award the truck to the mechanic of the rider that wins the Toyota Trucks Trifecta. In the event that a rider does not win the Toyota Trucks Trifecta, the Toyota Tundra will be awarded to the mechanic of the rider that wins the U.S. Open championship.
 
"We are extremely excited to have Toyota Trucks as the title sponsor of the Trifecta at the U.S. Open,” said Ken Hudgens, vice president of marketing and television, Live Nation. “Toyota's involvement in the U.S. Open will add to their athlete truck award program and exemplifies their long-term commitment to growing our sport."
 
Toyota Trucks is involved with off-road motorcycling’s premier events and being a part of this U.S. Open as the title sponsor of the Trifecta shows their passion for supporting the sport.
 
“The past year has been fantastic for Toyota and our moto-related events and programs -- from sponsorships of supercross and motocross to our TMX Athlete Program and truck award programs, we’ve been able to support the sport in so many unique ways,” said Steve Jett, national advertising manager, Toyota Motor Sales U.S.A., Inc.  “With the Toyota Trucks Trifecta at the U.S. Open, we are able to up the ante and add another level of excitement to one of the most anticipated races of the year.”
 
On Friday night the 2007 New Generation Tundra, Toyota’s radically revamped, full-sized truck,  will be unveiled and on display over the weekend.
 
Tickets are now available for the ninth-annual U.S. Open at the MGM Grand Garden Arena in Las Vegas October 13-15, 2006 at www.ussx.com, www.ticketmaster.com, by phone at 702-474-4000 or the MGM Grand garden Arena box office. Regarded as one of off-road motorcycling’s premier races, the U.S. Open is the final ‘major’ race of the motocross season. Tickets are available for as low as $20 through Ticketmaster.com. Fans can upgrade their weekend experience with the X-Treme Package. X-Treme Packages include premium tickets for all 3 days, U.S. Open t-shirt, hat, and weekend long pit pass. X-Treme Packages are only available through www.ussx.com.