Hitachi America Signs on as Title Sponsor of the WMA

April 17, 2006 6:30am

Bend, Or: The Women’s Motocross Association (WMA) announced today that Hitachi America, Ltd. has signed on as name in title sponsor of the six round AMA/WMA National Motocross Championship. Hitachi America will also be an associate sponsor of the 2006 Z1R Helmets WMA Cup.

“We are thrilled, ” said Miki Keller, WMA President. “It is gratifying to have a powerful technology brand like Hitachi recognize the value and future of women’s professional motorcycle racing. Hitachi’s corporate mission to “Inspire the Next” is certainly reached through its support of the WMA. 

“Hitachi’s involvement with the Women’s Motocross Association is a testament to the growing worldwide popularity of women’s motocross and the common goal of both parties to inspire achievement and innovation in competitive environments, whether it be on the racetrack or in the boardroom,” said Pete Denes, director of sales, Hitachi America, Ubiquitous Platform Systems Division.

As part of the new sponsorship agreement Hitachi, will have a stronger presence at all rounds of the AMA/WMA National Motocross Championship. A TV highlight segment from the Hitachi AMA/WMA Nationals will be shown on OLN during the AMA Motocross Lites telecasts. Fans can check the WMA website for airtimes.

Additionally, Kawasaki Motors Corp, USA has signed on as the presenting sponsor of the WMA Championship which will now be called the Hitachi AMA/WMA National Motocross Championship Presented By Kawasaki.

“We are excited about working with Kawasaki at a greater level this upcoming season” said Miki Keller. “Kawasaki has been a supporter of the WMA for the past few years and have really stepped it up as presenting sponsor for the 06’ Championship”. “Kawasaki’s commitment to growing the women’s market is parallel to ours. We are looking forward to creating unique promotions with Kawasaki.”

Part of the promotion plan includes an exclusive Hitachi “Inspire the Next” branded Kawasaki KX 250F displayed at the Hitachi Digital Media booth at the InfoComm trade show in June 2006.

The 2006 Hitachi AMA/WMA National Motocross Championship Presented By Kawasaki is as follows:

Rd 1: Saturday, May 13th - Glen Helen Raceway, San Bernardino, CA
Rd 2: Saturday, May 20th - Hangtown MX National, Sacramento, CA
Rd 3: Saturday, Jul 22nd - Thunder Valley MX National, Lakewood, CO
Rd 4: Saturday, Jul 29 – Washougal MX National, Washougal, WA
Rd 5: Saturday, Aug 19 -  Broome-Tioga, Binghamton, NY
Rd 6: Saturday, Sep 2 -  Steel City Raceway, Delmont, PA

Hitachi and Kawasaki join the WMA’s exceptional group of sponsors for 2006 Sick Racing, Z1R Helmets, Honda Riders Club of America, Scott USA, VP Fuels, Alpinestars, Dunlop Tires, Thor MX, and Northgate Auto (Bend, Or.).

For more information on the WMA visit