Carmichael and Monster Energy featured in mainstream mag Newsweek


If you caught Eric Johnson's insightful and timely feature "SUPERCROSS!!!!" in the May '06 issue of Racer X Illustrated, then you know how big both supercross and the energy-drink market are becoming. Newsweek adds to the conversation with an article based on the drink market: The latest issue of the mainstream news magazine has an article about Monster Energy Drink's pursuit of sales leader Red Bull in the energy-drink market, which includes their support of Amp'd Mobile AMA Supercross points leader Ricky Carmichael. The magazine calls RC "the Michael Jordan of motocross and supercross racing." Check it out.