DEP SPORT Goes X-TREME with Holigan Racing

January 14, 2006 12:48pm

Extreme-Endurance Hair Styling Brand Announces Sponsorship of Team Boo Koo Motocross Racing Team

IRVINE, Calif. (Jan 14, 2006)—Dep Sport®, the styling brand of choice for hair extremists, announced today it has extended its partnership as an associate sponsor of Holigan Racing’s Team Boo Koo in 2006.

“I am so excited about this partnership, it is a perfect fit for Dep Sport,” said Mara Michaels, Brand Manager. “Men, who like their sports extreme, like their hair style extreme as well.”

Throughout the year, the members of Team Boo Koo—made up of Supercross star athletes David Vuillemin, Steve Boniface and new comer Justin Kenney—will sport the official Dep Sport logo on their bikes, team gear and transporter.

“Dep Sport has returned with the team bigger and better than ever for 2006, and we’re honored to have them back on board,” said Holigan Racing Marketing Director James “Sulli” Sullivan.  Dep Sport keeps the team looking fresh and we couldn’t ask for a better partner,” added Sulli.

“This season the team will be attending Dep’s 50th Birthday celebration in New York as well as highlighting a sweepstakes put on by the high performance hair line. Meant to kick off the first race in January 2006, the sweepstakes offers one lucky winner the chance at receiving a Team Boo Koo, Dep Sport Motocross bike.

About Holigan Racing

Holigan Racing fields Team Bookoo in the AMA Supercross and Supercross Lites Series, and is the subject of the popular Speed TV Supercross documentary/reality TV series “The Reality of Speed”.   For more information about Holigan Racing and Team Bookoo visit or contact James “Sulli” Sullivan 832-326-4428