Toyota New Title Sponsor of AMA National Arenacross Series
AURORA, Ill. (November 4 , 2005) - Clear Channel
Entertainment's Motor Sports division announced today that Toyota has
signed a three-year agreement as the title sponsor for the AMA National
Arenacross Series. The official title, Toyota AMA National Arenacross
Series, is effective immediately.
"We are proud to welcome Toyota as the title sponsor of the AMA
National Arenacross Series," said Ken Hudgens, Vice President of
Marketing for Clear Channel Entertainment's Motor Sports division.
"During the next three years, Toyota will be an important contributor
towards the continued growth of this great series."
Toyota's involvement as title sponsor of the AMA National Arenacross
Series - began on Friday, October 28, 2005 in Albany, N.Y. and sets a
new precedent in the sport. The combination of off-road motorcycles and
pickup trucks, though not new, is a relationship that is significant to
riders across the country.
"It's important for Toyota to be where our customers are, to support
their interests and activities," said Jim Farley, Toyota Motor Sales,
U.S.A., Vice President Toyota Marketing. "Those that ride off-road
motorcycles also drive trucks; the two go hand-in-hand, which means
Toyota should be part of this industry."
As part of Toyota's title sponsorship of Clear Channel Entertainment's
Motor Sports' AMA National Arenacross Series, Toyota will be included
in all print, television, radio and electronic advertising promoting
the series. Toyota will also have significant presence within AMA
National Arenacross Series on SPEED Channel starting in January.
In addition, throughout the series, promotions will be implemented by
local Toyota dealerships in each race market to strengthen Toyota's
involvement with the Toyota AMA National Arenacross Series championship
and to offer fans the opportunity to become more familiar with Toyota
Trucks. Select events will feature the popular "Tacoma Off-Road Test
Drive," where fans can actually get behind the wheel of Toyota's Tacoma
truck and maneuver through a series of dirt obstacles, including hill
climbs, off-camber turns and other challenging elements that showcase
the Tacoma's features.
Tickets are available online at www.arenacross.com,
www.ticketmaster.com, www.tickets.com (Guthrie and Green Bay only), and
www.centreevents.com (Rockford only).
For more information on the Toyota AMA National Arenacross Series log on to www.arenacross.com.