Attitude Adjustment for White Brothers
(Yorba Linda, CA) November 1, 2005 - As a leader in
hi-performance parts and accessories, White Brothers Racing, officially
debuts its new logo and advertising campaign tagged “Attitude
Adjustment.”
After 30 years and countless victories, the crew at White Brothers
decided it was time for a change. “The old logo had runs its course,
and now it is time for a new, more progressive icon that better
represents the White Brothers brand and the direction,” stated Braden
Dahl of White Brothers.
Tagged “Attitude Adjustment”, White Bros will run the new campaign for
all of 2006. “The tag line was born when discussing our reconfirmed
dedication to the sport and its properties, Braden continues. “There is
a lot of history here that can’t be forgotten, but still a lot of
history to be made.”
Known for their exhaust systems, White Brothers continues to push the
R&D envelope with a diverse line of products ranging from the new
Carbon Pro Duel to engines developed by Tom Morgan and accessories such
as foot pegs and its popular PowerFilter. Retail efforts have also been
given attention. “We feel our retailers are our pulse to the community.
Without them, we could not provide consumers with the products they
want most. With that said, it is crucial that we sink time and effort
into those outlets”, stated Braden. Included in those efforts, White
Brothers has completely redesigned its packaging as well as implemented
a visual marketing plan to further develop its accounts. “Each White
Brothers retailer will have proper point of purchase marketing tools to
support the products both on the floor and in the catalog.”
The new logo will continue to be seen on Factory Yamaha’s Chad Reed and
Heath Voss, as well as up and coming amateurs Tyler Bowers, Ben Lamay,
Kyle Cunningham, Kyle Keylon and Jared Partridge.